Very well written Paul.

I see people taking the shortcut approach all the time, and to be honest, when I got started online a few years back I tried to take a few shortcuts myself...

Over the years I've found out through trial and error that if you want to build something lasting and worthwhile online, then taking shortcuts is not the approach, shortcuts inevitably result in short term results, if any.

Hard work always weeds out the people who really desire to achieve something, and those that are only focused on making a quick buck.