Good stuff Paul, and so true. There is alot of info out there, and so many directions you can take your business. But there is no "blueprint" and that is what people want. Hard work, dedication, failing, testing - these things are not just in the 'brick and mortar' business world. But too many people see the BS headlines "make money from home" and think just because they don't have a boss and can work in their underwear means that they don't have to work hard.