Quote Originally Posted by Jay Starley
I dont know Paul, I think 'silly' is ok, just dont be 'stupid'.

People like to be entertained, silly is easy, but still maintain a level of professionalism whilst being silly, ie: an actor is still professional while doing a silly character.

I get where you are coming from though, silly can be dangerous if it looks foolish.
Gene had a good point also.

But my follow up comment is to suggest the thought that eventually we would like these people to "buy" from us, to become our customers.

When delivering a product we should seek to inform first, entertain later - if you can do both together, fantastic; but few can.

Silly does not build trust. Stupid does not build respect.

Jay, I'll concede on the point that there is a balance - and that's what I'll call entertainment.

But above all else people want RESULTS.

Paul Barrs