Hiya Mark,

Sounds like you're passionate about this product.

Currently being sold at under $10 is just sheer lunacy. The product owner, being a kind soul wanted to keep the price low, so anyone could afford this. In my view a big mistake.

Just make sure you're 100% sure that the product owner isn't keeping the book priced low for a reason.

Maybe he's found a stunner of a lead-builder and / or is building a list of buyers.

Have a good look at the product and funnel and see what he's doing with each buyer once they grab it. It might be that he thinks it's worth more too and he's found a great way of leveraging that fact.

Slightly off the point of your post - hope you don't mind, and best of luck

Cheers

Tony