I try to do this at 6 month intervals (but don't always get round to it)

But I guarantee that for anyone who tries it the following will happen:

1. You'll find it extremely valuable and it will increase your revevue when you realise which areas of your business you need to work on.

2. It WILL throw up some surprises. Where the you think the money comes from and where it actually does come from are two different things.

I almost dumped a small section of my biz because it was a pain in the arse quite frankly - then I realised it was still bringing in five figures a year. Not earth-shattering but definitely not 'dump-able'

It's a good exercise!

Tony