Finally... my reply back. What are YOUR thoughts? How have you tackled the balance between "more leads to mail to" vs. "more audit proof leads, more spam-complaint free business, and higher deliverability"...
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I appreciate the reply.
I've been email marketing and using double opt for years. So it's not news to me.
And I'm aware of the pros and cons of single vs double.
But that being said, arguments can be made for single opt in todays market.
In noisy markets such as the "internet marketing" scene, where email newsletters are a dime a dozen, having a user double opt for something they never had a taste for it a tougher conversion than say in "how to train your zebra" markets.
Of course, the suggestion I put forth is NOT the only one.
I'm aware that we (I) as a merchant can work harder to create custom double-opt confirmation pages that maybe even introduce even more value, un-announced bonuses etc ... but relying on just ONE double-opt message to go out still means at BEST 20% leakage and more typically 33% leakage of the number of leads who opted in that remain "unconfirmed".
At minimum, I believe, it would be a value added benefit to be able to resend the confirmation up to a maximum of 3 times.
Much like your billing system... Aweber doesn't just try to charge a credit card once from it's clients. If declined, it charges 5+ times. Which is sound logic.
But similarly, a merchant shouldn't have to be staring down nearly 33% (and for the not so savvy, likely even as high as 50%) of their leads being "unconfirmed" with them having no legitmate way of reaching them.
So I guess all I'd hope that will be considered is either (1) implement a situation where a single opt can be "upgraded" to the more secure and realiable mailing of a double opt. Afterall, Aweber DOES offer single opt even though it's not recommended. It does exists and plenty of clients use it. For good reason. (2) OR... at least implement the ability to resend a confirmation required message at least once though possibly even up to twice.
It's very logical that the user who opted in, may have faced a flooded inbox and so they missed the confirmation message or 101 other possible scenarios. A followup would allow merchants to retain more of their leads.
Again, the best strategy is a combination of the merchant themselves doing more (providing more value and clarification) to ensure the double opt happens... but I certainly feel Aweber could assist with this too.
Regardles... Thank you for your time!
Rob Toth
Producer and Founder, CanadaMarketingSummit.ca
Co-Founder, MarketingXL.ca
'Genie Marketing' Services, RobToth.com
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