Of course there are 7 figure CB launches.

And plenty of 8 figure gross revenues info marketers.

As for your "during launch EPC"... $1 would be very low. I've seen $17+ EPCs personally. During a launch, that number can climb a LOT because the weeks or months of anticipation, social proof, and pre-selling means the launch day visitors are mostly pre-sold.

>> Andrew Wallace showed a screenshot of $9.80 per hop from clickbank in his Auto Traffic Monopoly JV invite page.
That's his gross I'm sure... but even if it wasn't, again, I've seen $17+ gross EPC from our own promos and I know other verticals have seen $33+ EPC (and I'm sure others have far surpassed that).

Again, a launch is like a Prometheus attack which, in the most basic terms, is a coordinated attack that is planned in detail and executed in strategic sequences to cripple the system.

Think about it... if I'm trying to fight your army + navy + airforce and I send in 1 soldier, 1 pilot, 1 navy to go battle your guys... I will only moderately annoy you and maybe kill off a few of your troops in the process. (ie: very low conversion).

If instead I plan a coordinated attack where first, all my forces focus on eliminating your airforce... now I have a great chance of winning that battle... next I simulatnously attack using my full army+navy+airforce and target your ground troops, I'll probably win that too and then I go after the rest. (ie: high conversion).

In a launch, the pre-sell emails, the forum buzz, the facebook branding, the contests, the preview calls, the teaser videos, the blog posts all build you up for the main event. Which increases my chances of converting those short-list of interested prospects into sales at a very high conversion.

So yes during a launch, much higher than $1 EPCs are very real.

>> Did they just make that up?
No and that wasn't what I was getting at. A screenshot is "real" from an ethical marketer. But someone writing in their testimonial a generic statement such as "he boosted our conversions 6%!!!" is an empty statement.

It's not about people LYING to you. Just simply you needed to look further into the psychology.

Anyways... by all means take the info as you will. It wasn't to suggest others are lying (as I stated), it was to suggest that this is the land of MARKETING. And an efficient marketer knows how to spotlight the part of the truth that they know the majority will turn into their own perceptions.