Case in point... webinars.

Webinar guys will be quick to say "we're converting at an amazing 25%!!!".

That stat is probably, again, their best stat. So typically they likely convert at 15%. (It's like when you guy buddy tells you how many girls he's slept with... always round down... he's stroking his own ego when giving you a beefed up number).

But more importantly, even the 15% conversion doesn't mention that it's based on webinar attendees who stayed the whole presentation.

Typically a webinar host only cares about "who heard the sales pitch? 100 people? and we sold 15? that means we convert at 15%.".

Well...

You first need to get a prospect to the pitch page for the webinar.

They then have to sign up for the webinar.

They then have to ATTEND the webinar.

And they then need to stick around for the entire webinar before the "15% conversion" kicks in.


How that math looks is:

Send 1000 prospects to the webinar pitch page.

300 of them sign up for the webinar.

100 of them actually attend the webinar.

80 of them stick around for the full presentation.

Of which 80 x 15% = 12 sales.

12 of them BUY.

But the true stat of how the webinar funnel converts is:

1000 targetted unique visitors = 12 customers.

And THAT is 1.2% conversion not 15% conversion (or the beefed up 25% they tell you).

You MUST know these kinds of numbers before you invest your time and money into anything as an affiliate.

personally, I rarely take part in 3rd party affiliate promotions. But before I do, I really dig into how the numbers really unfold. And that way when I jump in, I can give it a SERIOUS effort to make the MOST for myself and the merchant.