As possible food for thought to others who might be new to all this... I want to leave this to think about.

Ignore numbers that marketers give you (or post in testimonials) that don't have details in them. They might mean well but excitement and relationships or just error in how they interpret numbers usually leads to garbage information.

Not necessarily on purpose. This isn't about "don't trust others". But just know there's a lot more to the story than the conversion numbers and EPC numbers that you might read.

Example...

Of course low ticket consumer merchandise from a big brand would convert a hell of a lot more than a high ticket info product, so keep that in mind.

But assuming this 6% conversion for a second.

Take one of the big $2000 product launches.

You can be sure that the guys (especially the Syndicate boys) who launch $2k products and these days $5k products have the funds to pony up for a $30,000 salesletter. And they often do.

But that letter, for COLD TRAFFIC, would NOT convert at 6%. If it did...

Then 100 visitors would result in 6 sales (6% conversion) at $2000 each.

That's 6 x $2000 = $12,000 for every 100 UNIQUE VISITORS.

THAT works out to $1200 PER visitor.

Now I'm going to be stupid for a second... but in the IM space I can find targetted, relevant prospects for IM offers for $1 or less.

So if I could drive traffic to an offer than handed me $1200 for every $1 I invest, I'd probably be promoting that quite heavily. ;-)

Instead...

The reason you see those $2k offers get pre-launched, pushed from many channels (ie: JV partners etc) is to build the buzz and anticipation (as everyone in the forum here probably knows)... and the reason for the scarcity and urgency plays is to cash in on the fear of loss.

All of those elements and more is what boosts the offer's conversion to high levels.

(Not to mentioned the endorsed mailing from the super affiliate partners).

Even in that scenario, you'd never see 6% conversions. But that certainly isn't not a scalable, long term funnel.

A typical 2k offer, if sold via advertising would see less than 0.5% conversion at best (ie: mor than 200 unique visitors would be needed to close the sale). AND even then, it would be only if they had a quality sales copy and sales funnel.

So the generic "boosted conversions by _______" numbers... you can pretty much just see it and ignore it. I put zero weight on it unless they clarify what the product was, who the target prospect was, where the visitors came from and how much traffic / sales data that figure is based on.

The above is just something to think about for ALL data and stats.

Again, it's not a matter of others wanting to lie to you. There are a lot of great, ethical people out there. It doesn't mean their emotions, relationships or how they interpret the numbers don't affect it.