Ian, I was posting that as something to consider for others who may have a similar question.

As for:

"But every JV page posted on the "JVNP index wall" claim they have got 4%~6% conversions."
This is where remembering that 99% of statistics are made up on the spot. (like the one I just gave you).

Fly at it.

But I've seen the conversions of TOP copywriters. I mean ones that are really kings in what they do. And 6% sales conversions from cold traffic is damn near impossible. Of course, that's a blanket statement. It does matter on industry and price point.

I'd take that statistic though as nothing more than unsubstantiated nonsense that someone wrote up because they wanted to look good to their copywriter friend in the testimonial they provide.

But if they'd like to instead back that up... by posting 3 months worth of stats prior to changing salescopy and then 3 months of stats after changing the salescopy, then I'd be happy to apologize.

Anyways... to me (and I think you'll find) those are garbage numbers.

Regardless though, my point was 1% increase in my exmple TRIPLED sales.

so if you prefer, swap my numbers with a start of 2% that then gets boosted to 6%. It's the same exact ration. The end result is the same (3 X the sales).

or swap it with 10% conversion vs 30% conversion if you like. Again, same math.

The math was the point.

And I'd also suggest that before you invest $20k for a copywriter, you instead invest $3k for a decent one or $4k for my guys or $8k for another good one... and then invest the balance into ADVERTISING. And after investing the $12k+ into advertising, you'll have enough actual stats (and cashflow!!) to then upgrade your entire sales funnel, bring in even better copy and then be taken seriously by top tier super affiliates.

the point to take away though, is my example was suggesting 3X sales and is there merely to paint a picture of how the math unfolds. Distribution is king though.

BTW... I've never heard of the copywriter that you mentioned. So whether great or not, you dropping their name doesn't carry the weight of what I was mentioning in my example. Instead if they did write copy for some amazingly successful promotions, then make sure you drop the name of the promotion not the writer.