If you were to tell me that Ted Nicholas, John Carlton or Craig Garber wrote a salescopy for your new product launch (and I actually believed you), there's no question I'd take you very seriously, I'd take a careful look at your offer and I'd at least test to see what sort of EPC I can get with your offer.
So there is a value to having a top premium copywriter on board. It will position you as someone who is serious and your affiliates will have more faith in your offer.
But both of those points are nothing more than feel good nonsense IF you can't get the traffic volumes to justify the high spend.
(though like I said, top copywriters have opportunities on their table for what company, industry and product to write for on a daily basis so they wouldn't even take on a project unless they know it's backed with a lot of firepower. )
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Lingo definition for the few who might be new here. EPC = Earnings Per Click. It's the ONLY variable that really matters when you're the affiliate. How much do you stand to earn PER CLICK (per unique visitor) you send. And what YOU care about is your NET EPC. Don't pay attention to the EPC which is too often an inflated BS number that a merchant might give... because even if they're giving you a very median and honest number, they are probably talking about the Gross EPC that they see.
A merchant might see "we're seeing $4+ EPC". To me that means it's probably only $4 in their best scenarios. Which means most are probably getting $2 EPCs *and* that's the gross earnings (sales) so as an affiliate being paid 50%, I'd actually see $1 Net EPC only.
Sidenote: If your offer does get exceptionally high EPCs, do anything and everything you can to show multiple exact proof and specific examples.
@Ian and @Isaac ... by all means dig around. But I'm personally studying media buying aggressively. So I'm very much setting up to push 100,000+ uniques to my offers on a monthly basis. So conversions matter to me. I'm very happy with the wok that 2 different copywriters I have in my digital rolodex do for me.
I won't give their info publicly because I don't want them to have too much work on their plate (it means slower responses to my jobs and eventually higher/premium prices). But as mentioned, I don't have new copy work for them until mid Jan. If you want a PRIVATE intro to one of them or discuss further ... you'll end up with a very effective letter and you're paying around $4000 for it. Get in touch. My info is all over www.RobToth.com .
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