>> 4 salespages (3 upsells) for $20,000,
This is one of those executive decision you need to make.

But consider this...

Let's say a quality salescopy helps boost your conversion by just 1%.

So if your own attempt converts at 0.5% on cold traffic... but a star copywriter's offer converts at 1.5%, you are now seeing 3x the revenue from the salescopy. Correct?

(sure there's more variables in there but for simple math let's follow that).

Well... how much traffic do you anticipate you can drive to the offer each month? If you're getting started, you might be operating with very low traffic numbers. Let's say 1000 unique visitors per month.

If your offer is a $100 product. Then...

Your salescopy to you is worth 1000 visitors x 0.5% x $100 product = $5 sales x $100 = $500 gross revenue. Which, after either affiliates are paid or advertising money is factored in, let's say is $250 net.

With a more effective salesletter...

1000 visitors x 1.5% conversion x $100 product = 15 sales x $100 = $1500 gross = maybe $750 net.

In the above scenario ... to YOU is a $10,000 letter worth it?

Of course not. It's overkill.

You will have poured a lot of money into refining the sales process yet you're hurting in the "distribution" (ie: traffic) department which, in the above scenario is definitely where you want to money spent.


But consider if someone can get the distribution in place. Maybe because they are a big brand company (large corporations, major real estate companies, insurance brokerage companies and all sorts of verticals buy salescopy too!), or maybe you have a large internal database ("list") or you have a lot of JV/Affiliate partners etc etc...

If you can get 1,000,000 unique visitors to your offer quick then...

1,000,000 x 0.5% x $100 = 5000 sales x $100 = $500,000 gross

but a higher converting, quality salesletter...

1,000,000 x 1.5% x $100 = 15,000 sales x $100 = $1,500,000 gross revenue.


So to THEM, someone with high volume distribution, is it worth paying $20,000, $27k (like my friend gets paid REGULARLY), even $50,000 + bonuses for a high converting salescopy??? Of course.


It comes down to distribution and being able to make the numbers work.

You could be sitting there with the prettiest $27,000 salesletter from my friend (though, of course top copywriters don't take on small jobs so it wouldn't even happen)... but if you can't drive enough target prospects to your offer, your money was wasted.


So consider all that.




Or during a launch if you prefer the launch models

So if your own attempt pulls in