And just a little tid bit, if you're really iffy about investing money into FB for advertising, some hosting companies offer up some FB credits - $50 or $100 and play around with that for a bit before you dip into your own pocket. I logged into my hosting account last week after doing a webinar with Scott, to add another domain and saw the big banner staring right at me, $100 FREE Facebook credits, a light bulb went off in my head and thought, "hey I may as well use it up" .. I wasn't iffy by any means, because Scott is really thorough in media mentors, even the webinar Rob hosted with him the other night was really thorough and detailed, but if you're still skeptical look into your hosting company and see if they offer that.