@Curtis ... I just catch a few episodes here and there. Don't even know what season we're in, lol. Maybe I'll YouTube it to see if I can find the snippet.

@Ian... Definitely thanks for posting it in the first place. They didn't talk of actual ROI which, for their model, would be tougher to track either way. But it was a great example of how to use trending topics, relevant imagery to pull in massive volumes of uniques visitors for low cost per click.