I've always been pretty resistant to the idea of using social networking sites as business tools. I don't doubt their efficacy...it's just not my cup of tea.

I agree with you on Twitter, btw...like the Dragons often say in the Den: "I just don't see the business, and for that reason, I'm out." The very nature of the site limits their capacity for adaptation.

Why tweet when you can just update your FB status? It's virtually the same thing, except you're not limited to 140 characters on FB and it's way more interactive.

You know what impresses me the most about FB though? Amongst (relatively) young people such as myself, FB has made traditional email communication virtually obsolete. NOBODY emails each other anymore...it's all FB messages and events.

But yeah, given all the benefits of FB as a business tool, I still don't see myself using it, at least in the near future, for my business. Heck, I don't even use it that much for personal stuff.

All that said, however, I loved the report. I've never really thought of creating a second profile for business use, but I may consider it now. FB ads are still out of the question for me though...baby steps

Anyway, thanks for the report, Rob. Moar please!

(BTW - Did anyone see that Dragon's Den pitch for MoarBooks.ca? Hilarious!)