Is YOUR primary motivation for taking a serious look at a launch or affiliate opportunity based more on the individual product or the publisher behind the product?
For me, I look first at my short list of trusted publishers. Between all the neat things they come out with, coupled with my own offers... it keeps me busy enough never to really have to look outside of my trusted circle.
BUT, for the purpose of cold-hard-numbers... that's not the smartest approach.
What about you?
And if you do have trusted publishers, which names come to mind?
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