Quote Originally Posted by Rob Toth


review articles
a series of promo emails they can add to autoresponder
thank you page graphical banner
standard variety of banners (namely 125x125 button banners)
exit pop window they can add to their pages
short text ads for text links, facebook statuses, tweets, signatures
rebrandable PDF
videos (you walking someone through the contents of a physical copy of the same book?)


But typically a couple of graphics, a couple of emails/articles and a couple of short text ads is enough to get you started quite well.

The above was shamelessly copied from a post by Rob Toth in another thread.

Strategic laziness is a good thing: if you can't or don't want to do it yourself, pay someone else to do it for you. If you have no experience designing graphics or writing copy for the IM audience, you'll do more harm than good if you try to do it all yourself.

For instance, you can easily get a wicked banner done for under twenty bucks. How long would it take you to learn how to properly use Photoshop? Hours, I would imagine. And even then...lol.