David,
I’m also in this niche; my personal opinion is recipe books don’t sell to well. It would though however be a potential up sale for you. That is how I would market it. As far as jv’s you are going to need different size banners, emails for autoresponders, text ads, Those are the basics to get it going. Also you could add some keywords for them. Get ahold of me I would love to see your offer.

John