Quote Originally Posted by Marc C
I am with you Philip. I have lost alot of loot on Facebook ads. On several occasions, I have found search engine PPC to be cheaper than Facebook. The only ad I actually broke even on was promoting a smart phone product and targeted smart phone users. I narrowed the exposure down to 30,000 people and marketed the ad with CPM rather than PPC. I was able to get .10 per 1000, got 458 clicks, added 200 to my mailer and made 2 sales for a total of $67. I spent $70 on the ad campaign itself so just about broke even. However, the 200 people added to my Aweber is money in the bank for months to come.

I use buysellads.com quite a bit. This is a website where you can buy ad space very affordable and it runs for 30 days. It is not that hard to find a niche blog that has 100K pageviews/month and buy a 250X250 ad for $20. Making just 1 sale pays for the ad and any sale after that is profit.

Best of luck,
Spode
Everyone is right on. Suggesting you look in different directions is the right way to go. The gap is too large... The product/venue match is key and finding what works, akin to panning for gold.

Look at it more as a test then anything else. You've got all the basic pieces coming together and you went out on the track for a spin.

FB is no easy track.

Cheers, Sergio.