I am with you Philip. I have lost alot of loot on Facebook ads. On several occasions, I have found search engine PPC to be cheaper than Facebook. The only ad I actually broke even on was promoting a smart phone product and targeted smart phone users. I narrowed the exposure down to 30,000 people and marketed the ad with CPM rather than PPC. I was able to get .10 per 1000, got 458 clicks, added 200 to my mailer and made 2 sales for a total of $67. I spent $70 on the ad campaign itself so just about broke even. However, the 200 people added to my Aweber is money in the bank for months to come.

I use buysellads.com quite a bit. This is a website where you can buy ad space very affordable and it runs for 30 days. It is not that hard to find a niche blog that has 100K pageviews/month and buy a 250X250 ad for $20. Making just 1 sale pays for the ad and any sale after that is profit.

Best of luck,
Spode