Hello Phillip

I don't know if this can help but if your product is related to the IM niche you might want to run a wso on the warrior forum instead of buying FB ads without success whatsoever...

Cost $40 and you'll get a lot more exposure. You can offer your product for free if you are looking to build your list.(your product have to be unique)

A lot of IM guru have started this way...

A little bit offtopic but anyways