I also agree 100%!

Ever heard the saying, "The money is in the list"? Well it is certainly true as long as you treat that list like a business, build rock solid relationships with your opt-ins, provide huge value and reap the rewards of loyalty ;D

I was just talking the other day with someone that said they can't wait to recieve emails and offers from a particular opt-in list that I know of, that is where we all want to be, in a place where our subscribers LOVE receiving our emails.

Your building a real asset by concentrating on cultivating a solid list of loyal subscribers that will pay for years if done right. It will take time and a lot of effort but it is well worth it many times over! ;D

Build it and they will come, lol ;D