Launches are always super competitive. Even with just a website you need KILLER bonuses. You have to realize that anybody who buys an IM product more than once, knows they can get bonuses along with it.

Thus they will look for who has the best bonus. Typically a marketer (once myself) who doesn't have killer bonuses and copy set up during a launch, will only make sales on 'first time ''newbie''' buyers.

It's all about the list...

If you don't have a list...

It's all about the bonuses!