Good thread Adam.

In expanding on your points about what the big players want, I'll mention a couple of key things in my experience of working with a 'guru' type of industry leader in one of my JV partnerships.

1) He had lots of offers from people like me all the time. I had to distinguish myself in a significant way before he took interest in doing a JV. For me that meant just being honest and up front about who I was and what my offer entailed. They won't be easily fooled, and if it doesn't look like there's anything more than a couple of random sales in it for them, they won't be interested. Big guys want partnerships that will yield results in an ongoing, long-term way.

2) You have to find a way to reach these people by phone/Skype. An email offer just won't do it. There's just too much SPAM these days, and just too many pretenders who are trying to make a quick buck. If you're a sincere and committed internet entrepreneur, then you won't be afraid to reach out by phone to a large player. Once you do, you can begin the process of establishing rapport and developing trust. Only then should you reach out with figures, numbers and other potential JV partnership details.

3) You have to be unique. This relates to my first point, but what I mean specifically is that there has to be something inherently attractive and special about you and what you offer before a big player is going to take the plunge and partner with you.

Just remembers above all else that they need you far less than you need them. What that means is that you'll have to be the one who is patient in reaching them, straightforward and likable in building trust and rapport and clear in eventually proposing your offer. If you can do all that, then maybe you'll be able to get to the next level and secure a big player and generate some serious JV success.

Happy JVing!

Richard