If I were you I would take a step back and study the best out there. What they do, how they do it. etc.

Who are the best?

If it comes to traffic
Study Alexa Top 50 sites. What do they do that got them there? Hard to believe but most of them were started by 1 or 2 people, like Google or Facebook.

If it comes to cash
Study bestsellers on Amazon, CB or elsewhere

After this, try to combine the ideas, see where you could add value. Or perhaps try to build the same best seller but for half price. No ideas? It may be time to do some studying, like getting acquainted with some upcoming internet technologies like HTML5, semantic web. etc. so you can be there when the tide starts.

Little time consuming, but if you think about it, by investing 1 year of your life, you gain a lifetime of freedom...Well. It is definitely worthed.