One of the requirements to participate in a launch mailing is
"First of all, the offering should be ground floor, in the the pre launch stages or earlier ... and I'll need at least 2 weeks notice before launch to do it (and your fellow partners) justice."
How do you comply with this requirement? You have to make the product live to test conversion. Running some PPC campaigns against it does not constitute as launch?
Been following some major guru launches here, and I cannot see much of their stuff live before mailings start to fly around How do they conversion test?