One of the BIGGEST mistakes made by marketers (doesn't matter whether they're a newbie or experienced) is the failure to test their sales funnel and conversions before even considering passing it to JV’s for a product launch. This happens more often than you would think!
Even experienced marketers don't test and have their launch bomb because of it.
If you don't test your sales page with live traffic before your launch, DON'T send it to your JV's to promote - you are shooting yourself in the foot if you do!!
Why?
Because if you are new nobody is going to send you any of their hard earned leads without proof that it converts!
And If you are 'famous' then your JV's are going to send lots of traffic to your page expecting really good EPC's and then when they don't get anywhere near good EPC's they're not going to re-mail!
So always test your sales page before getting JV's to mail for you.
This is how you do it..
--- Use Paid traffic. Probably the fastest and easiest way to HYPER Target niche markets is to advertise on Myspace or Facebook. It is the testing and conversions we are after here.
--- Use a forum special offer. If you are in the Internet Marketing niche, use the warrior special offer. If you are in another niche, then post in the Buy/Sell Section of your favorite forum. You must offer it at a lower special price then link them to your special sales page. For scarcity, put a time limit on the post to force people to take action and increase exclusivity and not blow your cover for the main launch. This builds the buzz in your community (which is what you want), gets you feedback from hyper targeted prospects and earns you a little starting cash.
--- Call in a favor. If you have a friend who has a targeted email list then get them to mail to a special page. Hype it up as a special limited time only offer just for their list. You don’t know until you test it if the offer will convert or not. Get them to mail small segments and test the conversions until you are satisfied.
And don’t forget to split test. This is very important! Little changes make big results. You always have to be split testing the test mailings and the sales page during launch too to ensure maximum conversions for JV's.
Once you test your sales page before launch you will have PROOF!
Without proof of conversions, then no serious JV is going to send you their hard earned leads. I recommend getting one of your JV friends to help you out and take a chance on you. Then if they get good conversions thats proof. You will want to take a screen-shot of the actual conversion numbers and quietly brag about it to create a buzz.
So after that is all tested, then comes setting up the actual launch.
**Thanks for reading, would like to hear your feedback!**
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