Quote Originally Posted by Shaun Parsons
I agree 100% with Aaron, but I also go a step further. I buy my own products. I literally go through every up sell and down sell (and even the recurring products). I try to make sure that I see every single aspect of every possible combination to make sure there are no glitches.

I literally have to go through my product and sales process about 10 times to get it all done, but that's business. I've run into problems sometimes with a down sell where an up sell worked perfectly. I've even seen my affiliate tracking cookie die in the middle of a sales process. (That's why I have an in-house solution now that works like gang busters).

But I would have never known any of this if I didn't buy my product myself. I don't rely on staff members or testing Visa/MC numbers to get it done. I literally whip out my own CC and BUY my own products for real. But I've caught some serious mistakes with my own technologies and was able to correct them BEFORE I did any sort of sale of testing promotion.
Well... you've just say it all!

Very few people don't even buy their own product.
They rely on customer feedback to test things out (Bad Idea)