So true Aaron, this forum is pretty good and usually has more expienced people who know better and test first... it is crazy to me that people don't think this is important! On digital point there are daily new product launches which are posted without even the vendor making a sale... insane...

We spent 3 months testing and improving our conversion rate before announcing... the difference between doing this extra month (or few) testing, which will lead to a successful product and solid launch, rather than rushing your launch out and failing... its a no brainer to me which to do..