Great post! Especially the bit about "They want to know if your product will provide their list with immense value and they want their list to love them because they sent them to your product".
On top of that I have found going to IM events and networking with people after the event has been the best form of JV building I have done. The relationships are made at the pub more than in the seminar room.
Add value to them and be yourself - just buying them dinner and drinks goes a LONG way!
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