Great posts!
Thought I would chime in and add that a great little book that talks about the service first attitiude is "the Go-Giver'". Enjoyable and easy read but an extremely powerful concept.
I can't agree more with all of these great posts, that the relationship is the best advantage you have in the JV partnership. If you work on developing a very solid and trusting relationship, you are in a much stronger position![]()
It's also about long term relationships and life time value that counts here rather than a deal only. Then you can rely on your "friends" to assist you in getting into other partners by introducing you which is about as strong as it gets. A personal introduction always beats out a cold call. The more you serve the other the more they will WANT to make those introductions for you.
Keep up the great work all and remember that if you build the trust, serve and be authentic...the business will come to you rather than you chasing the business
Peace