i agree with charles.the pricing strategy ultimately depends on the purpose of selling the product.if your purpose it to get more people into your marketing funnel,you should price your front offer as mid price or low price.usually its around $7-$47.

then you could choose whether wanna offer any upsell on top of the front end offer.create a back end product if you want to increase your profit.because if you price your front offer too high some people may not afford it.


so by keeping it between low to mid price,you can increase your customer list.always price your item according to type of media you are delivering your content.if it's just an ebook don't price it at high price like $77.people want to get more out of their dollar spend on your product.

if you want to create high price item do videos or webinar coaching series.videos and webinar have higher perceived value because now people can watch and follow the steps.people are lazy and they like to be pampered with exact steps they need to do.