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Re: How to approach "big names"?
Yes Adam its all about the proof on conversions and selling them on why your product is a perfect fit for their list.
The money comes after that.
Yes Ben introductions are the best way to get someone. Because by association they take you more seriously and their guard is immediately lowered.
Just be yourself and don't force it the relationship just because you want them to mail!
It goes back to my previous post. You need to know what drives them - only then can you influence them
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