BIG VALUE (individual products), EVEN BIGGER VALUE when combined and a lower cost! This model has worked out for us.

Our Decision Dynamic product for executives is sold at $297. When combined with 2 others complimentary products buyers can get entire package for $347 and much more benefits. We take one of the complimentary products as core product and simply cycle the same combo seasonally to reflect the market conditions.

Hope this example helps.

-Raj