Hey, sure appreciate the response!

I might not be the sharpest tool in the box, but our experiences sure differ....

I've no experience with Ezines, but with emails lists, time sent certainly affects open rate for me -due to the large volume of emails my subscribers get from other people, if I send at time that people aren't checking, then it can fall too far down to get open.

I guess if people are rabidly awaiting the next email or have a low daily amount of emails then time factors less, but I can tell you, if i send to b2b subscriber late on a friday, they don't get into the office until monday - my message get's buried under an avalanche.

With the niche I'm thinking of - the subject and first few lines determine the open rate, not the actual content.

It's a darn boring niche, but the time effect seems to play a lesser role, to some degree, in all our lists...

All I can chalk it up to is higher inbox traffic volume of the subscribers and a lack of engagement compared to your ezines. Where content is king, is getting clicks on links and sales, as well as keeping unsubscribe rates low..


Maybe due to less desire to read our emails versus yours...