That's not necessarily true, timing really doesn't have anything to do with it, although this has been a topic of debate for many years, what time of day to send, what day of the week to send, etc. etc. If you read some decent books on ezine publishing, the one thing that is constantly grilled into your brain is that CONTENT IS KING ... live by that motto, because it's true. Back in 1999 (I think) one of my first businesses was publishing and editing over 100 different ezines at various times throughout the week with two other partners. I also had my ezine, which I published regular editions of, Mon, Wed and Fri and then had a deluxe edition on Sunday evenings, which consisted of two mailings, all of my ezines were well received, but the one on Sunday evenings was the best received, becuse I delivered my secret weapon on that day and people actually looked forward to reading it. If you deliver something that no-one else has ..... CONTENT IS KING.....it won't matter what time of the day it is or what day of the week it is.Originally Posted by Steve Benn