Most merchants have reduced the JV fueled product launch to nothing more than trawling for affiliates ... recruiting as many warm bodies as they can without even taking the time to get to know them unless they happen to be well known, cherry picking the gems for possible follow up ... and dropping the standard of communication for the rest down to timed broadcasts with no personal interaction. That ... I agree, is NOT the way to pursue a potential JV relationship.

Cheers,

Mike
Hey Mike, this is a good point that you bring up. Do you have any suggestions on how one should build an relationship with their affiliates?

Doug