Hi Matt

Thanks for the advice! I realise that what I'm doing with adwords (direct linking) is an out of date practice so I will stop my campaign in a minute.

Just a quick question about your suggestion. If I'm giving away stuff to do with web design will I have to use this list strictly for offers to do with web design, whether it be e-books, graphics or software? Also does it matter about the quality of what I'm giving away? I have just joined a membership site which has some masters sale rights and PLR bonuses which I might be able to use.

Then if I want to promote an offer to do with another subject will I have to start another list from scratch, or do you use the same list time after time?

I know I never read e-mails from people I don't know so why should people who subscribe to my list read mine? I have never written a good sales letter which actually converts so what's a good technique for a newcomer?

Many thanks

Keith