Peter,

Rob (and others) had so much valuable stuff to say, I won't go there. His opinion may sound a bit harsh but you'd be hard pressed to BUY that kind of advice. And no, I did not mean to gush...

Here's my take:

You did not test price points. You tested multiple exit pops.

If you want to test price points then split your traffic between different prices.

As far as pricing is concerned - if you are going to offer a discount -- whatever, whenever -- you should also offer a valid reason for that discount. Even then I think it is more often a bad idea than a good one. Why?

Because when offering something for sale you want to establish VALUE - real value. Why in the world would you work so hard to persuade someone your product is a fantastic value at $X and then offer it at half that if they don't agree at first?

Here's what I do with my copywriting fees - my fees are set. If I quote you a price and you feel it's too high - what do I do? Say "okay" I'll give you a 25% discount? NO! If I did that then I've just devalued ALL my services -- my time-- by 25%. It's not going to happen. If you don't like the quote, I will work with you if possible, but what I will do is reduce the amount of work I do in return for a lower quote. So if I quote $X for so many emails - I might do fewer emails for less.

One way to do this with a product is to start with a "deluxe" package. If that is too much then take away one or more high-end features for a "standard" package.

This does not test price by the way - it tests the offer.

Regards,

Andy