Advice on Exit Splash Price Points!

[Rob Toth]

It occured to me after seeing Andy's response that my replies were just me being opinionated and not even providing a solution...

Andy had some great feedback.

Let me state that I use exitsplash A LOT but the ways we use it is to tell them of an un-announced bonus. That bonus is something that they would have gotten anyways but we specifically leave it off the salespage so that we can use it as a final grab.

OR we introduce spilt pricing. The full price stays the same but 2 payments.

OR, we throw them to a squeeze page. If they didn't buy maybe we can at least get them to opt-in.

OR, finally, we take them to a shorter, more condensed pitch page with new testimonials.

Etc.

I'm not a fan of discounting either. But I wanted to clarify that I AM a fan of capturing exit traffic.

[ianternet]

daaamn!

If a person wants to leave let them leave... I only do 1 exit splash

I tested... 1 exit pop overlay and then an exit js popup (exit splash) and I get users that buy right away from the pop overlay

my thinking is

mains price point > overlay is discount > exit splash to capture optin

that is what I do

[Kunj K]

Hey Peter... why don't you send them to a squeeze page and offer a content-packed video?

I'm sure you'll do better in the long-term than simply reducing the price, which devalues your product..

Hope that helps.

[candres79]

Kunji K is right just send them to a great squeeze page.

at $7 you are basically giving your product away

[Alan Ward]

I'd say to use the "You had me at hello" approach... and then use the exit splash to give them even more value... and take them to a page where they can download something like a free report and have links back to your product...

[Reno X]

I agree with Curtis Nq and Kunj K. Everyone is using the exit pop-ups nowadays and yes they can work to bring in more sales but if it seems to desperate it won't work. Plus also many customers may get annoyed if there's too many pop-ups when they are trying to leave the site.

I'd say, be creative an offer something for free to get an email sign up instead of "giving away" your product for just $7 bucks. If you offer a free product for a sign up, you can follow up with them and potentially make a sale for your product or an affiliate product at a later stage. (or make even more than just 1 sale if they keep being your subscriber)

Hope it helps

Cheers

Reno

[vivek narayan]

Hi Peter,
Here I would agree with what Rob said.Using exit splashes as long as they are intended for lead capture(by offering some freebie),is good.But once used for closing sales by continuously decreasing price,they make the merchant look like someone kneeling down to get the sale.

If you do use an exit splash for price point decrease,I would advise you to stop at one pop.Even then you should use it with mid to high priced products only(generally more than $47),as using them with a low priced product,not only devaluates that particular products but do serious harm to your overall reputation.
Thanks,
Vivek

[rhonnee1]

Has anyone had the opportunity to compare the results of Exit Splash and Popup Domination?

[AshleyGough]

Hi Peter,
Here I would agree with what Rob said.Using exit splashes as long as they are intended for lead capture(by offering some freebie),is good.But once used for closing sales by continuously decreasing price,they make the merchant look like someone kneeling down to get the sale.

If you do use an exit splash for price point decrease,I would advise you to stop at one pop.Even then you should use it with mid to high priced products only(generally more than $47),as using them with a low priced product,not only devaluates that particular products but do serious harm to your overall reputation.
Thanks,
Vivek

Totally agree with this, your better off getting the lead rather than knocking off $10 off a $37 product.
You can then build relations and trust with that person and sell them on the product for the full price
and probably stand a better chance of them buying more products from you. Than if they were to go
through your funnel after getting discounts on the main product.

Ashley

[Gavin Stephenson]

HA HAAAAAAAAAAAA. This is so Funny!