Tommie,

I agree with Kevin. Quality of your product or service and its relevance to the JV partner's list is of prime importance.

Once you have satisfied your JV partner about those, then the conversions, money-making potential and your relations come into the picture.

Also keep in mind that your potential JV partners took great pains and efforts to build their lists and build relationships with them. Your potential JV partners need to be sure that you will enhance that relationship by providing great value and taking care of the people they send your way.