Some time ago (2005 I think), I released my first report in the make money space.

But I never actively chose or planned to be in that market.

However, I love writing (which is a pitfall because product creation is SO MUCH QUICKER with video or audio... but I keep finding myself writing reports and case studies) and I had something to definitely offer to the make money crowd seeing as I had already replaced my job income by then.

I've have SO MUCH content... with testimonials and even a people's choice award (from a website contest).

And it definitely makes me money though it's not a primary income source. However, I know exactly how I would re-work the funnel and re-launch all of the reports to have a front end that I could feed at very high ROI. So this is all the content that I'd ever need for a new 7-figure business.

So why sell?

Well that ties into why I'm writing this here.

My decision is based on (1) taking inventory of where my passion lies (2) understanding that juggling too many balls is a great way to keep constantly busy while making very little progress.

My passion simply isn't in this marketspace and I have a niche project and a primary business each of which have 8-figure (possibly 9-figure) potential. So in terms of "monetary" reasons.... i have NO need for yet another market. It's just a distraction and time-suck at this point.

I guess I'd like to leave you with a few bits of food-for-thought:

- if you have quality, original assets (videos, audios, content, articles, websites, salescopy etc) on your computer that are just gathering dust... either sell them off as an exclusive package or a semi-exlusive bundle... or find a creative JV or bring someone on board who can monetize those assets. But don't just let your digital assets sit there.

- also consider selling translation rights. (I'm actually going to have someone pursuing this for me). Even if you sell exclusive English rights to your content, you could sell exclusive Spanish translation rights or German etc

- if everyday you find yourself with to do items that relate to a project or task that you don't have full passion for... work to eliminate those. I know, easier said then done but either bring on an employee/partner to handle it all for you or think about going in another direction. If it doesn't grip your passion, then it will suck your energy faster which drains you from more profitable tasks.

(disclaimer: that being said... I'd like to state that I do NOT believe it's wise to build a business SOLELY based on passion. Some passions simply don't have a market. What you want to find and tap into are your PROFITABLE PASSIONS. Co-incidentally, one of my many reports that's in draft stages for this biz opp market analyses exactly that).

- I AM a believe in multiple streams of income and have nothing against multiple projects/businesses because I think as entrepreneurs we all have a bit of ADD. So being able to change gears to a different set of processes, a different market etc might be a good thing (I don't know if that's true for you, but it is certainly true for me). However, you need to remain aware of when you're juggling too much. For me, I've already closed down projects and services that kept being distractions. This is a major piece of that puzzle.