I clearly made the distinction between creating and buying PLR in my last post...but OK.

One big reason it can be extremely difficult to get JVs to promote rebranded PLR is because of the reactions they get when they learn that you're trying to get them to promote rebranded PLR.

It's like, hey, I put a lot of work into building up a good relationship with my list and I would like to work hard to push your product. How come you're not willing to put work into creating something unique to release into the market?

The funny thing about PLR is that most people who buy it never use it. But still, there will always be the small handful of people who actually will use the PLR they buy. So perhaps another big worry that JVs and affiliates have is that there is already the same product out there on the market, just with different copy, graphics, promo materials, etc.

Here's a hypothetical for you: what if 49 other people bought the exact same high quality PLR product that you bought? Now, what if all 49 of them also rebranded it with high quality graphics, copy, etc? And worse yet, what if all 49 of them decided to launch their versions of the PLR product?

So how much would you change the content within your high quality PLR? Even if you rewrite an entire PLR ebook (for example) in your voice, would it not still contain the same information as it did in the original writer's voice? And if you were to change the information within AND write it in your own voice, wouldn't it have been better to create your own unique product in the first place?

JVs look for numerous things in a product before they promote, but some of those things include:
-spectacular copy
-solid conversions
-a hot (and high quality) product that people will be itching to buy
-a profitable sales funnel

Don't take my word for this, but I doubt that you could hire any top copywriter to write copy for a PLR product...they just wouldn't do it. They all have detailed questionnaires for you to fill out before accepting you as a client, and mentioning that you have a PLR product you'd like them to write copy for would probably instantly kill the deal.

I'm not sure about this either, but I doubt any JV broker would accept your product in their line-up either. I know you certainly wouldn't get accepted into JVNP's premium mailings.

Lastly, the sales funnel. I don't think I've ever seen a PLR product that came with a wicked back-end (or any, for that matter). Therefore, to satisfy your JVs, you'd need to create one.

I hope this answered your question.