Desmond, absolutely! But it's not a "my dad can beat up your dad" competition I'm talking about here..

I don't expect Joe Marketer sitting in his home office with a virtual staff of 4 to pull off a $150 mill launch.

However, the IM industry I've heard talk of product launches as if it the sales process was invented by IMers. My point is simply to look outside of IM and creatively-borrow tactics from the biggest launches that work in the really big industries and then use that for IM purposes.

So the message that I was aiming for (maybe I failed on delivering it) is look at where launches are being done as 8-figure and 9-figure promotions on a REGULAR basis and consider what are some of the things THEY are doing right ... and then just adapt pieces to your own promotions.