I'm a sucker for great movies and video games. One little teaser trailer would be enough to get me itching to buy (cases in point: Splinter Cell Conviction, 2012, Star Trek, Iron Man 2 [coming this Friday!!], Halo 3...etc...God I'm such a nerd).

Then again, buying stuff online just isn't the same as buying stuff, well, not online. Offline, there is much less skepticism...online, everyone's a cynic. In that sense, it's not fair to compare IM product launches to offline ones.

Another major advantage that "product owners" in the "real" world have is the sheer size of the market. If and when what we know as IM goes mainstream, our launches won't be as piddly as they are now.

Just imagine...IMers with audiences numbering in the tens of millions. Big JV launch, $1997 home study course, 1% conversion rate...there's your 9-figure launch ;D Wishful thinking?