"Do you recommend emailing even more to those who haven't opened the emails?"


Now you're getting CRAZY!! lol.

Yes, definitely.

That's an extra step that *I'm* too lazy to take even though I purposely paid for the Aweber Analytics package so I can have these stats... but if after 4 days, the lead hasn't opened the email then 90% of the time they won't. So you can mail to them with a DIFFERENT subject line and preferably at a different time of day.

(The 90% is the number throw around by "experts"... most people check and open their emails in the first 4 days... less thn 10% wait 5, 6, 7 days).

So yes... in an aff promotion or your own... you can keep re-mailing to those who didn't open.

A very valuable step. Email marketers MUCH smarter than I claim to more than DOUBLE the value of any promotion just by re-mailing 1-2 times to the "not opened" segments.

Tying into that... if you're hitting more than 5000 or so leads, you should also SPLIT TEST subject lines.

and then SPLIT TEST intro body content and calls to action.

I guess the message is... whether it's an aff promotion or for your own product... if you mail once, you'll get X out of your list. But the SAME EXACT LEADS, if you mail with followups, if you re-mail to the un-opens and if you split test (to make sure you're sending the best converting subjects/bodies etc)... it's probably not an exaggerated guesstimate to say you'll make 4X or 5X.

What that means is the difference between $2000 from a promotion vs $10,000 to the exact same leads.

Yet that bit of extra work doesn't seem to be worth it for most "affiliates" and "JV partners".

(Admittedly, you reminded me / woke me up to re-mailing to the un-opens. A bit of laziness I got too accustomed to. So thanks for the slap in the face!).