I just had to dig this thread up again...

Did a 1st email for an offer. Made X$ on our first email.

Waited 2 days.

Second pitch went out. Made 3X$ (3 times more commissions on the SECOND mailing).

Granted... a handful of the sales that are counted in this 'second mailing" are probably from some subscribers checking their emails late (vs in the first 48 hours). But MOST are buying because now they heard of it twice.

We're mailing one more shot and I GUARANTEE the third promo will pull in at least X$ if not 2X$

And that stands the test of time...

So for a JV who truely wants to SUPPORT their JVs launch... doing just one shot is lazy and minimal. Even to them, I'd rather recommend they take a sublist (like 5000 of their subscribers) and hit that 5000 2-4 times for the offer. Even THAT will likely convert better than mailing once.

If the ONLY reason you're mailing is for ad-swap reasons, then the above doesn't apply as, obviously all you care about is to send some clicks so you fullfill your promise. But if you care about earning bigger commissions AND supporting your JV (which means you actually build a close relationship with that JV), then mailing once is lazy.

And yes, as Richard just pointed out... just keep finding smart reasons and different angles to keep mentioning the same offer.


I had a 56k list owner mail ONCE for one of our offers and close 1/7th of the sales that another list owner who has 19k but mailed 3 times closed. That's not some universal rule as there are an infinite number of variables attached to those results... but just to make sure you understand that example...

56k owner mailed ONCE, earned X
19k owner mailed THREE times, earned 7X (even though their list is roughly 1/3rd the size of the other merchants).

When it comes to offering the best private JVs, I go back to those who support me (not just "mail"). And I SUPPORT them in trade.