I 100% agree.

What most people don't realize is that you don't have to straight "pitch" everytime.

Just off the top of my head:

1)The Prelaunch (sneak peak)
2)The Launch
3)The Followup 1
4)The FAQ
5)The Article (link to an high quality piece of content that links at the bottom)
6)The Followup to the article
7)The 'News' Related Follow up (eg tie in to hot topic in the news)
8)The Video discussing the offer (with redirect at the end)
9)The Problem & Solution (guess what the solution is?)
10)The Last Chance

etc....

There are a million ways to follow up...