Hey Rob,

Great thread... I'm wondering however if Affiliates are getting confused in their roles and publishers not getting it either.. In fact, its probably the fault of the publishers IMHO.

When a publisher only gives a sales letter for an affiliate to mail to, it causes affiliates to have to pre-sell with different forms of email series to get their list back to the publishers sales page.

This in my estimation is very short sighted on the part of the publisher (and btw I was there in the past). The publisher should be setting up landing pages that are giving value in exchange for the opt in, then they work at converting the lead to a sale on behalf of the affiliate..

Seems a much better way. But I guess most publishers feel an affiliate should soften up their leads by mailing multiple times to the same publisher sales page.

I for one believe its the role of the publisher to soften up the potential buyer after they've opted into the publishers launch list... Yep, there's that word again 'launch'

Just my 2 cents... I think publishers don't get it and affiliates are praying for the day that more of them do.

Cheers,

Rob