how to get credibility, leads, name exposure and product sales VERY fast

[Rob Toth]

This started as a reply to Dan's post:
http://www.jvnotifypro.com/community...ic,3688.0.html

But then I went off on a bit of a tangent (go figure, right?) ...

Instead, I ended up covering some pointers of how to get credibility, leads, name exposure and product sales VERY fast in true JVs (not just what often gets labelled as a JV which is basically "go sell my stuff")


re: your point about "if I emailed Frank and asked him if he needs help" ... well that's the wrong attack plan.

Think of what you could do for him... pitch the service THEN make it free (in trade for X).

Specify all that.

I'm no Frank, but I've had a good handful of emails or skype messages over the years saying "Rob, can I work for you for free in trade for a bit of your time". Okay, well I know they'd like a bit of my time in trade. still general but that helps, but what specifically are they good at? What are they at a competent level at? Where do they feel I could leverage their time and skills?

Anyways... I *DO* agree that a great way to get in the door with someone (whether "IM guru" or other) is to propose an irresistable offer. And if that means you'd ghostwrite something, product develop something, research something (or whatever) then the trade-off might become a very irresistable offer.

It also tells the individual that you're serious enough AND value your time/guidance enough that you're willing to tip the scales greatly in their favor.

Same principle applies to first products.

There are a lot of people with GREAT product ideas... ideas that just sit there untapped. Or great products... products that never got proper distribution, never got proper exposure. I'm not much for product development myself. I more enjoy sales system development, creative buzz strategies, networking, advertising strategies, etc. But if I was gung-ho creating great products, you can bet that I'd be getting in touch with relevant authorities who have the distribution I want.

Someone who can get 50,000 people to read an offer just from a couple of emails can mean 1500 sales of my fancy $49 XYZ Product. That's $70k sitting there. So you can be sure that my approach to that contact would initially be "I'll develop the product, the funnel and everything on my time and my dime... you can tweak it and brand it to your needs... YOU will get ownership, I'll simply be introduced as co-creator and you walk with 90% of sales but I get access to the leads that opt-in for this".

I did ALL the work. I created the awesome product. Yet I'll HAPPILY take 10% (if I was just getting started! no today of course!) because that's $7k in my pocket based on my example JUST from his mailing let alone affiliate promotions. BUT what else did I gain that's worth infinitely more to me? Association with that top name (as co-creator) so now I have the attention of all others in the market. I get access to the leads associated with this campaign letting me mail a future offer to them. And I get a case study/testimonial from this JV of how much my creativity and efforts made this big name expert... I simply go flip that into more and more projects.

A very quick way to gain credibility among elite, top established experts.

A very quick way to gain access to tens of thousands of leads.

And a nearly fail-safe way to ensure you generate healthy 4-figures or even 5-figures from all your initial products.


Not many people take that approach though. Too bad.

They don't let them realize the simple fact that the MONEY is in the distribution.

There are great books, great musicians, great ideas everywhere that never get the distribution wheels turning.

So if that massively powerful asset is what you want to tap into... know the "big picture" and really jump in to capitalize fast and big from it.

By the way... the above is equally true in all sorts of niches/industries/business models. There are heavy hitters and major player companies in anything. If you want access to their credibility and their distribution, be prepared to REALLY tip the offer in their favor to make it irresistible.


ADVANCED TIP: Have some float money? Know a great product developer or ghostwriter with a tonne of talent and very strong work ethic? Make the above offer to the top guys as you would but pay the ghostwriter/ product developer to create the product for you. They get paid. You get a product that you can setup an amazingly powerful JV with. Just something to chew on...

[citrus]

That post could be packaged up and sold for $xx and I'd be happy to pay it.

This isn't quite for total beginners, seeing as you'd need to be able to do some market research and have some knowledge of sales funnels, not to mention outsourcing and other basic-intermediate stuff.

But I think anyone who has been around for at least a few months can do this.

It's weird...the overwhelming majority of IM beginners go the exact same path: they stick up a blog, slap a few Adsense ads on it, make a few posts, and submit a couple articles.

Two years later, they're still wondering about stuff like "what autoresponder is best" and "how do I do keyword research".

Ok, now I'm going a bit off-topic :P

I guess what I'm trying to get at is to think big picture, like Rob said.

Also, don't be afraid of the experts. Gurus don't bite...most of them are human beings as well ;D

One excuse that people often make for not contacting gurus is that "oh, they probably wouldn't reply anyway". It wouldn't hurt to try, would it?

Plus, anybody worth contacting would be easily contactable, whether through email, support desk, phone, or otherwise. Perhaps that wording was a little strong..but still, you know what I mean.

Also, experts love helping people, especially those who are proactive. While most of them are in it to help people as well as to make money, making money is still obviously a pretty big priority.

That's why Rob's strategy is so good:
-find out what they might want/need
-come up with a solution and do it for them (their time is valuable - don't waste it)
-all you ask for is a tiny cut (or not) and access to the leads

They get all the work done for them. They get exclusive rights to a (quality) product that they didn't have to pay a dime for. They get a warm fuzzy feeling from helping someone (you) who obviously deserves to be helped.

Best of all for you, this is relatively easy to do. And fun.

Within a year (or less) of implementing this uber ninja strategy, you could easily find yourself in the "inner circle" of IM. Your name will be recognized, your list will be sizeable and responsive (provided you don't screw up your email marketing), you'll attract the attention of other players in the market, and people will be asking you to promote their stuff.

And that's quite realistic. I'm getting ideas as I type this. I feel like I just robbed somebody...I got something really valuable without paying ;D

Best,
Curtis

[Tom Wetherald]

Great Post!

I think you did a pretty good job covering it all. You’ve shared some incredible and amazing information that’s going to enable us to skyrocket our personal success. It's much appreciated.

I hope you have a healthy day.

Tom

[Rob Toth]

>> most of them are human beings as well

Ha! That's cute. Yeah there are a few that I have my doubts about too... possible part-cyborg or bionic-marketing-men seem to exist out there. And rarely but every now and then you come across a slimmey little critter too. But MOST of them are human beings.

>> One excuse that people often make for not contacting gurus is that "oh, they probably wouldn't reply anyway". It wouldn't hurt to try, would it?

Fear of rejection and loss self-esteem (or something along those lines) tie in here.

If you seriously doubt the value of your proposal, then either (1) you have an internal dialogue problem you need to fix QUICK! or (2) maybe your proposal really ISN'T valuable and you should revise and upgrade it.

It's along the same lines of why so many service providers charge piddly change for their expertise. "Who am I to charge $30, $40, $60, $100+ per hour ... when my father worked all his life for $22/hr. Who am I to deserve $300/hr" (or whatever, doesn't have to be per hour but you get the picture).

Either work on your self-esteem (ie: mindset) or improve your proposal. But if your message, your product, your offer, your proposal really is something taht would excite YOU if the roles were reversed then damn rights you should be chasing up any top authority that you want to deal with.

And never put anyone on a pedastal.

>> That's why Rob's strategy is so good:
>> -find out what they might want/need

Thanks for the kudos.

And that comes from hands-on experience too. Back in year 1, (clueless, no skill, no assets, no credibility year one!)... I connected with a well known marketer who holds a 110k mailing list and can push out sales quite easily... I offered to create a product for her and politely asked for 15-minutes of her time so I could better explore what product I could create for her. I mentioned she'd get full PLR to it and I would not sell the license to anyone else. It would be her product (though I mentioned, I'd retain PLR options for myself). All I asked is in trade she'd seriously consider my own next product release as an affiliate.

I didn't need (or want) her to commit to promoting for me... I just asked that when I DO launch my own product, she gives it her serious attention to consider my proposal.

Yup. Got her attention. We never moved ahead on the deal but she told me she referenced that conversation as an example to many of her clients and peers. I still keep in touch with her to this day. She has been a contributor in 2 of my products and a top affiliate for one of my promotions.

Think about it... sure there's a mini gamble here... but let's say I created a standard $100-ish info product for her. That's maybe 2-3 weeks of work. I would have had private label version of taht same product (so I still gain an asset if I later want to sell it on my end), I would have gained name exposure with her list though she would have taken full profits. BUT... if she were to then promote another of my offers, it could be worth thousands of leads to me. Each of those leads is typically worth thousands PER MONTH. (obviously rough numbers, rough examples here). Point is... back when I had no assets, no distribution, no credibility... to invest 2-3 weeks into creating a digital asset and then having a high probability of gaining thousands of leads worth thousands per month to me is a GREAT GREAT trade off.

I could offer that same deal to 1, 2, 3, 4 top names and even if just ONE followed through (and promoted my own next release), I'd be sitting pretty. All in my first 90 days.

Though, yes, as Curtis pointed out... this obviously would assume that you understand product development, research etc etc. THOUGH even then, you could just play middle man, find yourself 1 or 2 product developers, approach the top names, get their product specs, pay your product developers to create said products, you deliver on your promise and have yourself incredible leverage for a TRUE joint venture.

Curtis... thanks for the followup to my off-on-another-tangent post. Great points shared there.

[Aira]

Hi Rob,

I just read this but I am actually planning on implementing this from my small exposure to the JV world. It is true, once you tip the scales hard enough to one side, then the offer will simply be irresistible. I am pretty sure that this will work and it will work big time.

Thanks for contributing such valuable information.

Aira

[Chris Pambos]

Just like Curtis noted, Rob, you've shared such solid information with this community that the information itself could be packaged into a $XX product that I would pay for without thinking just knowing how powerful this advice is. I still can't believe that I didn't think of the strategy that you outlaid myself when I first got started within the IM niche. :-[

[MichaelCarter]

Very good post......it's logical and relevant.......putting an assurance to your clients that you and the product you are doing are true, authentic and real will definitely build your credibility and name......

[shireesh]

Brilliant Strategy! Definitely worth a shot.

[Chris Freville]

Hey Rob!

This is the exact strategy I'm looking at right now! I'm finding its a very attractive offer for all parties involved.

Win-win-win

Makes life a lot easier for both sides of the party too.

[Jeffrey Dean]

another similar strategy is offer a hundred dollar product you've created as a bonus to a "guru" for their product. You could just give it to them (for the life of whatever product launch) or ask if they would put your affiliate link on their home page in exchange.